search query: @indexterm STATISTICAL METHODS / total: 745
references: 70-79 / 745
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70.
Can channel pattern trading be profitably automated?
European Journal of Finance
2002 : SEP, VOL. 8:3, p. 275-301
 2002 Dempster, M.A.H.
Jones, C.M.
71.
Implications of using male and female voices in commercials: An exploratory study
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 79-91
 2002 Whipple, T.W.
McManamon, M.K.
72.
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 49-61
 2002 Pelsmacker, P. de
Geuens, M.
Anckaert, P.
73.
Measuring the intrusiveness of advertisements: Scale development and validation
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 37-47
 2002 Li, H.
Edwards, S.M.
Lee, J-H.
74.
A contingency approach: The effects of spokesperson type and service type on service advertising perceptions
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 17-34
 2002 Royne Stafford, M.
Stafford, T.F.
Day, E.
75.
Brand familiarity and invoice price effects on consumer evaluations: The moderating role of skepticism toward advertising
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 1-15
 2002 Hardesty, D.M.
Carlson, J.P.
Bearden, W.O.
76.
Conditional hedging and portfolio performance
Financial Analysts' Journal
2002 : JUL/AUG, VOL. 58:4, p. 72-82
 2002 VanderLinden, D.
Jiang, C.X.
Hu, M.
77.
Stale prices and strategies for trading mutual funds
Financial Analysts' Journal
2002 : JUL/AUG, VOL. 58:4, p. 53-71
 2002 Boudoukh, J. (et al.)
78.
The statistics of Sharpe ratios
Financial Analysts' Journal
2002 : JUL/AUG, VOL. 58:4, p. 36-52
 2002 Lo, A.W.
79.
Individual-analyst characteristics and forecast error
Financial Analysts' Journal
2002 : JUL/AUG, VOL. 58:4, p. 28-35
 2002 Tamura, H.
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