search query: @indexterm newspaper advertising / total: 87
references: 70-79 / 87
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70.
Exaggerated and understated newspaper reach.
Journal of Advertising Research
1981 : DEC, VOL. 21:6, p. 39-44
 1981 Sprague, J. D.
71.
Readability levels of magazine ads.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 45-51
 1981 Shuptrine, F. K.
McVicker, D. D.
72.
Newspaper ad impact in nonmetropolitan markets.
Journal of Advertising Research
1981 : AUG, VOL. 21:4, p. 13-19
 1981 Lynn, J. R.
73.
Magazine advertising during recessions. Publishers ride the business cycle.
Journal of Advertising Research
1980 : DEC, VOL. 20:6, p. 11-16
 1980 Ostheimer, R. H.
74.
Neue Zürcher Zeitung: Weltblatt aus der Schweitz.
Marketing Journal
1980 : VOL. 13:5, p. 500-501
 1980 Hargitay, P. J.
75.
Wo informiert sich der Konsument vor dem Kauf? Der Beitrag der Tageszeitung.
Marketing Journal
1980 : VOL. 13:4, p. 376, 378-380
 1980 Laarmann, S.
Uenk, R.
76.
`Tombstone AL` hunts for missing shareholders. !Shareholders Communications Corp.
International Management
1980 : AUG, VOL. 35:8, p. 33-36
 1980 Arbose, J.
77.
La mesure de l'efficacite dans la presse industrielle.
Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 83-92
 1980 Kreweras, C.
78.
Une mini-base d'informations: le service-lecteur d'un periodique industriel (Usine nouvelle).
Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 93-112
 1980 Meyer, A.
79.
The effectiveness of shopper guides.
Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 17-24
 1980 White, K. R.
Anzalone, C. T.
Barbour, D.
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