search query: @journal_id 128 / total: 433
references: 70-79 / 433
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70.
Issues in customer information management
Journal of the Market Research Society
1996 : APR, VOL. 38:2, p. 145-160
 1996 Fletcher, K.
Peters, L.
71.
Divided by a common language: diversity and deception in the world of global marketing
Journal of the Market Research Society
1996 : APR, VOL. 38:2, p. 105-122
 1996 Goodyear, M.
72.
What is brand equity anyway, and how do you measure it?
Journal of the Market Research Society
1996 : APR, VOL. 38:2, p. 85-104
 1996 Feldwick, P.
73.
An investigation into the effect of questionnaire identification numbers in consumer mail surveys.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 277-284
 1996 Kalafatis, S. P.
Blankson, C.
74.
Direction, magnitude and implications of non-response bias in mail surveys.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 267-276
 1996 Chen, H. C. K.
75.
The influence of positive and negative wording and issue involvement on responses to Likert scales in marketing research.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 235-246
 1996 Garg, R. K.
76.
Non-linear price effects.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 227-234
 1996 Mercer, A.
77.
Measuring the fragmenting television audience.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 219-226
 1996 Kirkman, M.
78.
Group discussion attendance and attitudes to TV advertising.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 207-218
 1996 Bond, G.
Griggs, S.
79.
Asian culture -- the marketing consequences
Journal of the Market Research Society
1996 : VOL. 38:1, p. 55-62
 1996 Robinson, R.
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