search query: @journal_id 794 / total: 218
references: 71-80 / 218
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71.
Explaining competitors' reactions to new product introductions: The roles of event characteristics, managerial interpretation, and competitive context
Marketing Letters
2000 : FEB, VOL. 11:1, p. 67-79
 2000 Waarts, E.
Wierenga, B.
72.
Enlarging the pie vs. increasing one's slice: An analysis of the relationship between generic and brand advertising
Marketing Letters
2000 : FEB, VOL. 11:1, p. 37-48
 2000 Krishnamurthy, S.
73.
Understanding supermarket competition using choice maps
Marketing Letters
2000 : FEB, VOL. 11:1, p. 21-35
 2000 Sinha, A.
74.
Creating brand names with meaning: The use of sound symbolism
Marketing Letters
2000 : FEB, VOL. 11:1, p. 5-20
 2000 Klink, R. R.
75.
Development of Industruct: A scale for the measurement of perceptions of industry structure
Marketing Letters
1999 : NOV, VOL. 10:4, p. 409-422
 1999 Pecotich, A.
Hattie, J.
Low, L. P.
76.
Rethinking television audience measures: An exploration into the construct of audience connectedness
Marketing Letters
1999 : NOV, VOL. 10:4, p. 393-407
 1999 Russell, C. A.
Puto, C. P.
77.
Estimating the half-life of advertisements
Marketing Letters
1999 : NOV, VOL. 10:4, p. 351-362
 1999 Naik, P. A.
78.
Brand equity, consumer learning and choice
Marketing Letters
1999 : AUG, VOL. 10:3, p. 301-318
 1999
79.
Combining sources of preference data for modeling complex decision processes
Marketing Letters
1999 : AUG, VOL. 10:3, p. 205-217
 1999
80.
Extended framework for modeling choice behavior
Marketing Letters
1999 : AUG, VOL. 10:3, p. 187-203
 1999
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