search query: @indexterm BRAND CHOICE / total: 192
references: 72-81 / 192
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72.
Asymmetric promotion effects and brand positioning
Marketing Science
1996 : VOL. 15:4, p. 379-394
 1996 Bronnenberg, B. J.
Wathieu, L.
73.
A dynamic analysis of market structure based on panel data
Marketing Science
1996 : VOL. 15:4, p. 359-378
 1996 Erdem, T.
74.
A segment-level model of category volume and brand choice
Marketing Science
1996 : VOL. 15:1, p. 38-59
 1996 Dillon, W.
Gupta, S.
75.
Identitätsorientierte Markenführung
Markenartikel
1996 : VOL. 58:8, p. 373, 376-380
 1996 Meffert, H.
Burmann, C.
76.
Consumers' risk-reduction strategies: a review and synthesis
International Review of Retail, Distribution and Consumer Research
1996 : JAN, VOL. 6:1, p. 1-33
 1996 Mitchell, V.
McGoldrick, M.
77.
Empirical generalizations from reference price research
Marketing Science
1995 : VOL. 14:3/2-2, p. G161-G169
 1995 Kalyanaram, G.
Winer, R.
78.
Unique inter-band effects of price on brand choice
Journal of Business Research
1995 : SEP, VOL 34:1, p. 47-56
 1995 Krishnamurthi, L.
Raj, S.
Sivakumar, K.
79.
A nested logit model of brand choice incorporating variety-seeking and marketing-mix variables
Marketing Letters
1995 : JUL, VOL. 6:3, p. 199-210
 1995 Ansari, A.
Bawa, K.
Ghosh, A.
80.
Vom Herrenschneider zum internationalen Lifestyle-Koncern (!Boss)
Markenartikel
1994 : AUG, VOL. 56:8, p. 390-391, 393-394
 1994 Mohr, R.
81.
Die Marke ist tot, es lebe die Marke
Markenartikel
1994 : JAN, VOL. 56:1, p. 22-25
 1994 Michael, B.M.
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