search query: @indexterm BRANDS / total: 1643
references: 74-83 / 1643
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 titleyearauthor
74.
Brand salience for fast-moving consumer goods: An empirically based model
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1218-1238
 2010 Vieceli, J.
Shaw, R.N.
75.
Corporate brand identification and corporate brand management: How top business schools do it
Journal of General Management
2010 : SUMMER, VOL. 35:4, p. 77-102
 2010 Balmer, J.M.T.
Liao, M-N.
Wang, W-Y.
76.
A relational insight of brand personification in business-to-business markets
Journal of General Management
2010 : SUMMER, VOL. 35:4, p. 65-76
 2010 Gupta, S.
Melewar, T.C.
Bourlakis, M.
77.
Creating 'value' beyond the point of production: branding, financialization and market capitalization
Organization
2010 : SEP, VOL. 17:5, p. 517-542
 2010 Willmott, H.
78.
Does brand management of corporate reputation translate into higher market value?
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 201-221
 2010 Smith, K.T.
Smith, M.
Wang, K.
79.
World heritage sites: the purposes and politics of destination branding
Journal of Travel & Tourism Marketing
2010 : VOL. 27:5, p. 533-545
 2010 Ryan, J.
Silvanto, S.
80.
From an aggregate to a brand network: a study of the brand portfolio at L'Oréal
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 74-89
 2010 Chailan, C.
81.
Employer branding: strategic implications for staff recruitment
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 56-73
 2010 Wilden, R.
Gudergan, S.
Lings, I.
82.
How professional service firms compete in the market: an exploratory study
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 28-55
 2010 Amonini, C. (et al.)
83.
A longitudinal examination of the effects of retailer-manufacturer brand alliances: The role of perceived fit
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 5-27
 2010 Arnett, D.B.
Laveria, D.A.
Wilcox, J.B.
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