search query: @indexterm new products / total: 1069
references: 742-751 / 1069
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742.
Effects of television commercial repetition, receiver knowledge, and commercial length : a test of the two-factor model.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 50-61
 1986 Rethans, A. J.
Swasy, J. L.
Marks, L. J.
743.
International project management in the pharmaceutical industry.
International Journal of Project Management
1986 : NOV, VOL. 4:4, p. 231-234
 1986 Balthasar, H.
Roetheli, R.
744.
Evaluating alternative product positioning strategies.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 29-35
 1986 Dillon, W. R.
Domzal, T.
Madden, T. J.
745.
Le videodisque a trouve un marche. (!Videodisk)
Expansion
1986 : SEP 26, 292, p. 118-119, 121
 1986 Kempf, H.
746.
A theory of product success.
Journal of the Market Research Society
1986 : JUL, VOL. 28:3, p. 235-267
 1986 Alt, M.
Griggs, S.
747.
Determinanten der Produktinnovation.
Unternehmung
1986 : JUN, VOL. 40:2, p. 134-147
 1986 Fritz, W.
748.
The hunt is on for an antifat pill.
Fortune
1986 : AUG 18, VOL. 114:4, p. 31-33
 1986 Labich, K.
749.
Lead users : a source of novel product concepts.
Management Science
1986 : JUL, VOL. 32:7, p. 791-805
 1986 Hippel, E. von
750.
New product strategy in small technologybased firms : a pilot study.
Management Science
1986 : JUL, VOL. 32:7, p. 806-821
 1986 Meyer, M. H.
Roberts, E. B.
751.
A model for studying R & D-marketing interface in the product innovation process.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 7-17
 1986 Gupta, A.
Raj, S. P.
Wilemon, D.
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