search query: @indexterm MARKET SHARE / total: 488
references: 75-84 / 488
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75.
Market share overestimation and the noncomplementarity effect
Marketing Letters
1998 : AUG, VOL. 9:3, p. 313-320
 1998 Houghton, D.
Kardes, F.
76.
Multinomial logit market share models: Equilibrium characteristics and strategic implications
Management Science
1998 : OCT, VOL. 44:10, p. 1396-1408
 1998 Basuroy, S.
Nguyen, D.
77.
A conversation with the Acer group's Stan Shih on global strategy and management
Organizational Dynamics
1998 : SUMMER, VOL. 27:1, p. 65-74
 1998 Mathews, J.
Snow, C.
78.
A new approach to evaluate the market share of service industries
Journal of the Operational Research Society
1998 : SEP, VOL. 49:9, p. 948-952
 1998 Wu, C.
Hsu, S-M.
Tien, T-W.
79.
Does advertising affect market size? Some evidence from the United Kingdom
International Journal of Advertising
1998 : VOL. 17:3, p. 267-300
 1998 Ambler, T.
Broadbent, S.
Feldwick, P.
80.
'Share of customer', der langfristige Erfolgsfaktor
Markenartikel
1998 : VOL. 60:3, p. 30, 32, 34, 36
 1998
81.
The French market for travel & tourism: part 1
Market Research Europe
1998 : JUN, VOL. 30:6, p. 181-228
 1998
82.
The German market for dishwashing detergents
Market Research Europe
1998 : JUN, VOL. 30:6, p. 139-180
 1998
83.
The Italian market for sweet & savoury biscuits
Market Research Europe
1998 : JUN, VOL. 30:6, p. 95-137
 1998
84.
The Benelux market for disposable paper products
Market Research Europe
1998 : JUN, VOL. 30:6, p. 43-93
 1998
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