search query: @indexterm market entry / total: 84
references: 75-84 / 84
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75.
Managing co-branding strategies: Global brands into local markets
Business Horizons
2002 : SEP/OCT, VOL. 45:5, p. 43-50
 2002 Abratt, R.
Motlana, P.
76.
Markteintritt als kollektiver Netzwerkeintritt
Betriebswirtschaft
2002 : SEP/OCT, VOL. 62:5, p. 459-473
 2002 Sydow, J.
Windeler, A.
Wirth, C.
77.
A new venture's optimal entry time
European Journal of Operational Research
2002 : JUN, VOL. 139:3, p. 626-642
 2002 Lévesque, M.
Shepherd, D.A.
78.
Diversification and market entry choices in the context of foreign direct investment
International Business Review
2002 : FEB, VOL. 11:1, p. 35-55
 2002 Mudambi, R.
Mudambi, S.M.
79.
Market entry and international propagation of business cycles
Journal of International Economics
2002 : JAN, VOL. 56:1, p. 155-175
 2002 Cook, D.
80.
Market strategies and performance of Western firms in Eastern Europe: A comparative survey
Journal of East-West Business
2001 : VOL. 7:3, p. 91-117
 2001 Nieminen, J.
Larimo, J.
Springer, R.
81.
The "Americanisation" myth in European political markets: a focus on the United Kingdom
European Journal of Marketing
2001 : VOL. 35:9-10, p. 1099-1116
 2001 Baines, P.R.
Plasser, F.
82.
Marketing mix response to entry in segmented markets
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 53-66
 2001 Gruca, T.S.
Kumar, K.R.
Sudharshan, D.
83.
A hierarchical model of market entry modes
Journal of International Business Studies
2000 : VOL. 31:4, p. 535-554
 2000 Pan, Y.
Tse, D. K.
84.
Market entry strategy under firm heterogeneity and asymmetric payoffs
Marketing Science
2000 : FALL, VOL. 19:4, p. 313-327
 2000 Narasimhan, C.
Zhang, Z. J.
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