search query: @journal_id 1668 / total: 273
references: 76-85 / 273
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76.
Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins
International Journal of Advertising
2008 : VOL. 27:5, p. 691-714
 2008 Redondo, I.
Holbrook, M.B.
77.
Visual and verbal rhetoric in advertising: the case of 'resonance'
International Journal of Advertising
2008 : VOL. 27:4, p. 629-658
 2008 Stathakopoulos, V.
Theodorakis, I.G.
Mastoridou, E.
78.
An integrated model of advertising clutter in offline and online media
International Journal of Advertising
2008 : VOL. 27:4, p. 569-592
 2008 Ha, L.
McCann, K.
79.
Music-brand congruency in high- and low-cognition radio advertising
International Journal of Advertising
2008 : VOL. 27:4, p. 549-568
 2008 Lavack, A.
Thakor, M.V.
Bottausci, I.
80.
An inside-out approach to integrated marketing communication: An international analysis
International Journal of Advertising
2008 : VOL. 27:4, p. 511-548
 2008 Kerr, G. (et al.)
81.
Brand placement in novels: A test of the generation effect
International Journal of Advertising
2008 : VOL. 27:4, p. 495-509
 2008 Brennan, I.
82.
Who's messing with my mind?
International Journal of Advertising
2008 : VOL. 27:3, p. 447-470
 2008 Nairn, A.
Fine, C.
83.
Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing
International Journal of Advertising
2008 : VOL. 27:3, p. 425-446
 2008 Siefert, C. (et al.)
84.
Differences in brain information processing between print and computer screens
International Journal of Advertising
2008 : VOL. 27:3, p. 399-423
 2008 Geske, J.
Bellur, S.
85.
First attention then intention
International Journal of Advertising
2008 : VOL. 27:3, p. 381-398
 2008 Milosavljevic, M.
Cerf, M.
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