search query: @indexterm BRANDS / total: 1643
references: 77-86 / 1643
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 titleyearauthor
77.
Creating 'value' beyond the point of production: branding, financialization and market capitalization
Organization
2010 : SEP, VOL. 17:5, p. 517-542
 2010 Willmott, H.
78.
Does brand management of corporate reputation translate into higher market value?
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 201-221
 2010 Smith, K.T.
Smith, M.
Wang, K.
79.
World heritage sites: the purposes and politics of destination branding
Journal of Travel & Tourism Marketing
2010 : VOL. 27:5, p. 533-545
 2010 Ryan, J.
Silvanto, S.
80.
From an aggregate to a brand network: a study of the brand portfolio at L'Oréal
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 74-89
 2010 Chailan, C.
81.
Employer branding: strategic implications for staff recruitment
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 56-73
 2010 Wilden, R.
Gudergan, S.
Lings, I.
82.
How professional service firms compete in the market: an exploratory study
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 28-55
 2010 Amonini, C. (et al.)
83.
A longitudinal examination of the effects of retailer-manufacturer brand alliances: The role of perceived fit
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 5-27
 2010 Arnett, D.B.
Laveria, D.A.
Wilcox, J.B.
84.
Slogans: US and EU legal protection for slogans that identify and promote the brand
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 473-500
 2010 Petty, R.D.
Leong, S.H.S.
Lwin, M.O.
85.
Joe Camel: Post-mortem of a brand spokesperson
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 401-430
 2010 Weinberger, M.G.
Spotts, H.E.
Markos, E.
86.
Destination brand identity development and value system
Tourism review = Revue de tourism = Zeitschrift für Tourismus
2010 : VOL. 65:2, p. 52-60
 2010 Saraniemi, S.
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