search query: @indexterm new products / total: 1069
references: 788-797 / 1069
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788.
Overall corporate strategies for new product programs.
Industrial Marketing Management
1985 : AUG, VOL. 14:3, p. 179-193
 1985 Cooper, R. G.
789.
OEM buying process for new components: purchasing and marketing implications.
Industrial Marketing Management
1985 : AUG, VOL. 14:3, p. 145-157
 1985 Matthyssens, P.
Faes, W.
790.
Efficiency of product R&D in business units : the role of strategic context.
Academy of Management Journal
1985 : SEP, VOL. 28:3, p. 527-547
 1985 Hambrick, D. C.
Macmillan, I. C.
791.
Unternehmensstrategien in Wettbewerbssituationen - Anmerkungen zu empirischen Aussagen und offenen Problemen anhand eines Wettbewerbsmodells.
Zeitschrift für Betriebswirtschaft
1985 : JUN, VOL. 55:6, p. 561-576
 1985 Zäpfel, G.
Brunner, J. K.
792.
Assessing the impact of patent infringement on new product sales.
Technological Forecasting and Social Change
1985 : AUG, VOL. 28:1, p. 13-27
 1985 Mahajan, V.
Sharma, S.
Wind, Y.
793.
A Schumpeterian model of technological substitution.
Technological Forecasting and Social Change
1985 : JUL, VOL. 27:4, p. 375-383
 1985 Ayres, R. U.
794.
Prod II : a model for predicting from tracking studies.
Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 45-51
 1985 Zufryden, F. S.
795.
Strategic issues in new-product introductions.
Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, SUPPL. p. 11-13
 1985 Jones, C.
796.
Technology measurement : the functional approach.
Technological Forecasting and Social Change
1985 : MAY, VOL. 27:2/3, p. 335-351
 1985 Majer, H.
797.
Die Produktinnovationsrate als Instrument der strategischen Unternehmensplanung.
Zeitschrift für Betriebswirtschaft
1985 : MAY, VOL. 55:5, p. 451-476
 1985 Brockhoff, K.
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