search query: @indexterm newspaper advertising / total: 87
references: 79-87 / 87
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79.
The effectiveness of shopper guides.
Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 17-24
 1980 White, K. R.
Anzalone, C. T.
Barbour, D.
80.
Was Sie vom Presserecht wissen sollten: damit Sie Ihre Ansprueche kennen.
Marketing Journal
1980 : MAY, VOL. 13:2, p. 170,172,174,176
 1980 Buelow, P.
81.
Comparative magazine advertisement.
Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 21-26
 1979 Jackson, D. W. Jr.
Brown, S. W.
Harmon, R. R.
82.
Magazine readership by female segments.
Journal of Advertising Research
1979 : AUG, VOL. 19:4, p. 31-38
 1979 Venkatesh, A.
Tankersley, C. B.
83.
Pop papers' common readership.
Marketing
1979 : OCT, p. 57-58,60
 1979 Aitchison, D.
84.
The new commercial speech doctrine.
Business Topics
1979 : SPRING, VOL. 27:2, p. 17-23
 1979 Metzger, M. B.
Roberts, B. S.
85.
T-scope tests of yellow pages advertising.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 49-52
 1979 Rhodes, E. W.
86.
Store managers go for evening papers.
Marketing
1978 : NOV, p. 47-48
 1978 Rines, M.
87.
Why evening papers cannot be ignored.
Marketing
1978 : NOV, p. 41-42,44
 1978 Aitchison, D.
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