search query: @indexterm new products / total: 1069
references: 795-804 / 1069
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 titleyearauthor
795.
Strategic issues in new-product introductions.
Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, SUPPL. p. 11-13
 1985 Jones, C.
796.
Technology measurement : the functional approach.
Technological Forecasting and Social Change
1985 : MAY, VOL. 27:2/3, p. 335-351
 1985 Majer, H.
797.
Die Produktinnovationsrate als Instrument der strategischen Unternehmensplanung.
Zeitschrift für Betriebswirtschaft
1985 : MAY, VOL. 55:5, p. 451-476
 1985 Brockhoff, K.
798.
Comparaison critique des marches-tests simules : le point de vue de l'utilisateur = A critical comparison of simulated test market models : the user's point of view.
Revue Francaise du Marketing
1985 : JAN-FEB, 101, p. 57-71
 1985 Schwoerer, J.
799.
Comment tirer le meilleur profit de vos marques : une nouvelle theorie d'investigation des marques = How to make the most of your brand : another approach to brand investigation.
Revue Francaise du Marketing
1985 : JAN-FEB, 101, p. 49-56
 1985 Lancestre, R.
Naud, A. M.
800.
De nouveaux chemins pour l'innovation produits et services = New directions for innovation in products and services.
Revue Francaise du Marketing
1985 : JAN-FEB, 101, p. 3-16
 1985 Vulpian, A. de
801.
The concept of professionalism and the management of salaried technical professionals: a cross-national perspective.
Human Resource Management
1985 : SUMMER, VOL. 24:2, p. 207-226
 1985 Gerpott, T. J.
Domsch, M.
802.
Revitalizing weak industrial products.
Industrial Marketing Management
1985 : MAY, VOL. 14:2, p. 93-105
 1985 Avlonitis, G. J.
803.
Entering new businesses: Selecting strategies for success.
Sloan Management Review
1985 : SPRING, VOL. 26:3, p. 3-17
 1985 Roberts, E. B.
Berry, C. A.
804.
Spotting a market gap for a new product.
Long Range Planning
1985 : FEB, VOL. 18:1, p. 87-93
 1985 Mattson, B. E.
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