search query: @author Blattberg, R. C. / total: 9
references: 8-9 / 9
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8.
Segmentation strategies for new national brands.
Journal of Marketing
1980 : FALL, VOL. 44:4, p. 59-67
 1980 Blattberg, R. C.
Buesing, T.
Sen, S. K.
9.
The design of advertising experiments using statistical decision theory.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 191-202
 1979 Blattberg, R. C.
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