search query: @author Buzzell, R. D. / total: 12
references: 8-12 / 12
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8.
Is vertical integration profitable?
Harvard Business Review
1983 : JAN/FEB, VOL. 61:1, p. 92-102
 1983 Buzzell, R. D.
9.
Modelling changes in market share: a cross-sectional analysis.
Strategic Management Journal
1981 : JAN-MAR, VOL. 2:1, p. 27-42
 1981 Buzzell, R. D.
Wiersema, F. D.
10.
Are there natural market structures?
Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 42-51
 1981 Buzzell, R. D.
11.
Successful share-building strategies.
Harvard Business Review
1981 : JAN-FEB, VOL. 59:1, p. 135-144
 1981 Buzzell, R. D.
Wiersema, F. D.
12.
Why advertising and promotional costs vary: some cross-sectional analyses.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 112-122
 1979 Farris, P. W.
Buzzell, R. D.
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