search query: @author Donthu, N. / total: 11
references: 8-11 / 11
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title | year | author | ||
8. |
Journal of Advertising Research
1999 : MAY/JUN, VOL. 39:3, p. 52-58 |
1999 | Donthu, N. Garcia, A. |
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9. |
Journal of Advertising Research
1996 : MAR-APR, VOL. 36:2, p. 69-76 |
1996 | Donthu, N. Gilliand, D. |
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10. |
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 46-55 |
1994 | Bhargava, M. Donthu, N. Caron, R. |
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11. |
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 214-220 |
1986 | Desphande, R. Hoyer, W. D. Donthu, N. |
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