search query: @author Farris, P. W. / total: 11
references: 8-11 / 11
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8.
Advertising's link with retail price competition.
Harvard Business Review
1981 : JAN-FEB, VOL. 59:1, p. 40, 42, 44
 1981 Farris, P. W.
9.
The impact of advertising on the price of consumer products.
Journal of Marketing
1980 : SUMMER, VOL. 44:3, p. 17-35
 1980 Farris, P. W.
Albion, M. S.
10.
Why advertising and promotional costs vary: some cross-sectional analyses.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 112-122
 1979 Farris, P. W.
Buzzell, R. D.
11.
How prices, and expenditures, and profits are linked.
Harvard Business Review
1979 : NOV-DEC, VOL 57:6, p. 173-184
 1979 Farris, P. W.
Reibstein, D. J.
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