search query: @author Kamakura, W. A. / total: 14
references: 8-14 / 14
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8.
Measuring consumer attitudes toward the marketplace with tailored interviews
Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 311-326
 1989 Balasubramanian, S. K.
Kamakura, W. A.
9.
Long-term view of the diffusion of durables. A study of the role of price and adoption influence processes via tests of nested models.
International Journal of Research in Marketing
1988 : VOL. 5:1, p. 1-13
 1988 Kamakura, W. A.
Balasubramanian, S. K.
10.
Measuring market efficiency and welfare loss.
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 289-302
 1988 Kamakura, W. A.
Ratchford, B. T.
Agrawal, J.
11.
A note on "the use of categorial variables in data envelopment analysis".
Management Science
1988 : OCT, VOL. 34:10, p. 1273-1276
 1988 Kamakura, W. A.
12.
A least squares procedure for benefit segmentation with conjoint experiments.
Journal of Marketing Research
1988 : VOL. 25:2, p. 157-167
 1988 Kamakura, W. A.
13.
Long-term forecasting with innovation diffusion models : the impact of replacement purchases.
Journal of Forecasting
1987 : JAN-MAR, VOL. 6:1, p. 1-19
 1987 Kamakura, W. A.
Balasubramanian, S. K.
14.
Predicting choice shares under conditions of brand interdependance.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 420-434
 1984 Kamakura, W. A.
Srivastava, R. K.
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