search query: @author Lawson, R. / total: 12
references: 8-12 / 12
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title | year | author | ||
8. |
Psychology & Marketing
2001 : APR, VOL. 18:4 |
2001 | Lawson, R. |
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9. |
Psychology and Marketing
1997 : AUG, VOL. 14:5, p. 427-449 |
1997 | Lawson, R. |
|
10. |
Journal of Cost Management
1994 : FALL, VOL. 8:3, p. 33-43 |
1994 | Lawson, R. |
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11. |
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 185-193 |
1991 | Park, C.W. Milberg, S. Lawson, R. |
|
12. |
Evaluation of brand extensions: the role of product feature similarity and brand concept consistency
Journal of Consumer Research
1991 : VOL. 18:2, p.185-193 |
1991 | Park, C.W. Milberg, S. Lawson, R. |
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