search query: @author Mahajan, V. / total: 50
references: 8-17 / 50
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| title | year | author | ||
| 8. |
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 474-486 |
2002 | Mahajan, V. Srinivasan, R. Wind, J. |
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| 9. |
Decision Sciences
2002 : SUMMER, VOL. 33:3, p. 469-494 |
2002 | Huang, Z. Li, S.X. Mahajan, V. |
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| 10. |
Marketing Science
2001 : SUMMER, VOL. 20:3, p. 284-299 |
2001 | Bronnenberg, B. J. Mahajan, V. |
|
| 11. |
International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 103-138 |
2001 | Balasubramanian, S. Mahajan, V. |
|
| 12. |
International Journal of Research in Marketing
2000 : SEP, VOL. 17:2-3, p. 215-225 |
2000 | Mahajan, V. Venkatesh, R. |
|
| 13. |
International Journal of Research in Marketing
2000 : MAR, VOL. 17:1, p. 3-31 |
2000 | Mahajan, V. Muller, E. Venkatesh, R. |
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| 14. |
Management Science
1998 : NOV, VOL. 44:11:2:2, p. S50-S64 |
1998 | Bhattacharya, S. Krishnan, V. Mahajan, V. |
|
| 15. |
Strategic role of affect-based attitudes in the acquisition, development, and retention of customers
Journal of Business Research
1998 : JUL, VOL. 42:3, p. 309-324 |
1998 | Desai, K. K. Mahajan, V. |
|
| 16. |
Technological Forecasting and Social Change
1997 : JUN, VOL. 55:2, p. 131-144 |
1997 | Givon, M. Mahajan, V. Muller, E. |
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| 17. |
Marketing Science
1996 : Vol. 16:2, p. 146-165 |
1996 | Venkatesh, R. Mahajan, V. |
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