search query: @author Malhotra, N. K. / total: 20
references: 8-17 / 20
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8.
Validity and structural reliability of multidimensional scaling.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 164-173
 1987 Malhotra, N. K.
9.
Analyzing marketing research data with incomplete information on the dependent variables.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 74-84
 1987 Malhotra, N. K.
10.
An approach to the measurement of consumer preferences using limited information.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 33-40
 1986 Malhotra, N. K.
11.
Why developing societies need marketing technology.
International Marketing Review
1986 : SPRING, VOL. 3:1, p. 61-73
 1986 Malhotra, N. K.
12.
The use of linear logit models in marketing research.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 20-31
 1984 Malhotra, N. K.
13.
Improving predictive power of conjoint analysis by constrained parameter estimation.
Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 433-438
 1983 Srinivasan, V.
Jain, A. K.
Malhotra, N. K.
14.
On "individual differences in search behavior for a nondurable".
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 125-131
 1983 Malhotra, N. K.
15.
Information Load and consumer decision making.
Journal of Consumer Research
1982 : MAR, VOL. 8:4, p. 419-430
 1982 Malhotra, N. K.
16.
Structural reliability and stability of nonmetric conjoint analysis.
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 199-207
 1982 Malhotra, N. K.
17.
The information overload controversy : an alternative viewpoint.
Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 27
 1982 Malhotra, N. K.
Jain, A. K.
Lagakos, S. W.
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