search query: @author Mason, R. / total: 11
references: 8-11 / 11
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8.
The role of metaphors in strategic information systems planning
Journal of Management Information Systems
1991 : FALL, VOL. 8:2, p.11-30
 1991 Mason, R.
9.
Conspicuous consumption : a literature review.
European Journal of Marketing
1984 : VOL. 18:3, p. 26-39
 1984 Mason, R.
10.
Conflict of interests in purchase decision making.
Journal of General Management
1984 : SPRING, VOL. 9:3, p. 60-70
 1984 Mason, R.
11.
How to market technical research services.
Marketing
1980 : MAR, p. 61-62,64,66,68,70
 1980 Mason, R.
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