search query: @author McDonald, C. / total: 10
references: 8-10 / 10
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8.
Sponsorship and the image of the sponsor.
European Journal of Marketing
1991 : VOL. 25:11, p. 31-38
 1991 McDonald, C.
9.
Understanding needs measurement.
European Research
1988 : FEB, VOL. 16:1, p. 5-8
 1988 McDonald, C.
10.
Coding open-ended answers with the help of a computer.
Journal of the Market Research Society
1982 : JAN, VOL. 24:1, p. 9-27
 1982 McDonald, C.
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