search query: @author Moore, W. L. / total: 19
references: 8-17 / 19
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8.
Evaluating the effects of marketing-mix variables on brand positioning.
Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 39-45
 1989 Winer, R. S.
Moore, W. L.
9.
Experiments in constrained choice.
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 96-113
 1987 Kahn, B.
Moore, W. L.
Glazer, R.
10.
On the predictive validity of Joint-space models in consumer evaluations of new concepts.
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 206-210
 1982 Moore, W. L.
Holbrook, M. B.
11.
The development of distinct choice process segments over time : a stochastic modeling approach.
Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 48-59
 1982 Lehmann, D. R.
Moore, W. L.
Elrod, T.
12.
Feature interactions in consumer judgments of verbal versus pictorial presentations.
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 103-113
 1981 Holbrook, M. B.
Moore, W. L.
13.
Competitor analysis - a prize-centered approach.
Management Review
1981 : MAY, VOL. 70:5, p. 23-28, 37
 1981 Oxenfeldt, A. R.
Moore, W. L.
14.
Individual differences in search behavior for a nondurable.
Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 296-307
 1980 Moore, W. L.
Lehmann, D. R.
15.
Levels of aggregation in conjoint analysis: an empirical comparison.
Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 516-524
 1980 Moore, W. L.
16.
Validity of information display boards: an assessment using longitudinal data.
Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 450-459
 1980 Lehmann, D. R.
Moore, W. L.
17.
Power in university budgeting: a replication and extension.
Administrative Science Quarterly
1980 : DEC, VOL. 25:4, p. 637-653
 1980 Pfeffer, J.
Moore, W. L.
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