search query: @author Mullins, J. / total: 10
references: 8-10 / 10
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8.
Effects of organizational and decision-maker factors on new product risk taking
Journal of Product Innovation Management
1999 : MAY, VOL. 16:3, p. 282-294
 1999 Mullins, J.
9.
New product development in rapidly changing markets: an exploratory study
Journal of Product Innovation Management
1998 : MAY, VOL. 15:3, p. 224-236
 1998 Mullins, J.
Sutherland, D.
10.
Strategic framing: a study of the antecedents of threat and opportunity perceptions
Marketing Letters
1998 : FEB, VOL. 9:1, p. 37-50
 1998 Mullins, J.
Bacon, D.
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