search query: @author Pitt, L. / total: 23
references: 8-17 / 23
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8.
Turning competitive advantage into customer equity
Business Horizons
2000 : SEP-OCT, VOL. 43:5, p. 11-18
 2000 Pitt, L.
Ewing, M.
Berthon, P.
9.
Cyberservice: taming service marketing problems with the World Wide Web
Business Horizons
1999 : JAN-FEB, VOL. 42:1, p. 11-18
 1999 Pitt, L.
Berthon, P.
Watson, R.
10.
Changing channels: The impact of the Internet on distribution strategy
Business Horizons
1999 : MAR/APR, VOL. 42:2, p. 19-28
 1999 Pitt, L.
Berthon, P.
Berthon, J-P.
11.
Assessing the structure of industrial buying centers with multivariate tools
Industrial Marketing Management
1999 : MAY, VOL. 28:3, p. 263-276
 1999 Horris, M.
Berthon, P.
Pitt, L.
12.
Excellence-market orientation link: Some consequences for service firms
Journal of Business Research
1999 : JAN, VOL. 44:1, p. 5-15
 1999 Caruana, A.
Pitt, L.
Berthon, P.
13.
Measuring information systems service quality: lessons from two longitudinal case studies
Mis Quarterly
1998 : MAR, VOL. 22:1, p. 61-80
 1998 Watson, R.
Pitt, L.
Kavan, B.
14.
Packaging, the Environment, and European Legislation: Marketing's Response
Journal of Euromarketing
1997 : Vol. 6:2, p. 75-98
 1997 Prendergast, G.
Pitt, L.
Berthon, P.
15.
Analysing and reducing customer defections (Verbraucherforschung)
Long Range Planning
1996 : DEC, VOL. 29:6, p. 821-834
 1996 Page, M.
Pitt, L.
Berthon, P.
16.
From surfer to buyer on the WWW. What marketing managers might want to know
Journal of General Management
1996 : AUTUMN, VOL. 22:1, p. 1-13
 1996 Pitt, L.
Berthon, P.
Watson, R. T.
17.
The world wide web as an advertising medium: toward an understanding of conversion efficiency
Journal of Advertising Research
1996 : JAN-FEB, VOL. 36:1, p. 43-54
 1996 Berthon, P.
Pitt, L.
Watson, R.
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