search query: @author Rudelius, W. / total: 8
references: 8-8 / 8
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| title | year | author | ||
| 8. |
Journal of Marketing
1978 : 3 JUL VOL.42 p.96-101 |
1978 | Preston, R. H. Dwyer, F. R. Rudelius, W. |
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