search query: @author Wernerfelt, B. / total: 25
references: 8-17 / 25
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8.
An Evaluation Cost Model of Consideration Sets
Journal of Consumer Research
1990 : MAR, VOL. 16, p.393-408
 1990 Hauser, J.
Wernerfelt, B.
9.
Advertising content when brand choice is a signal.
Journal of Business
1990 : JAN, VOL. 63:1, p. 91-98
 1990 Wernerfelt, B.
10.
An evaluation cost model of consideration sets.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 393-408
 1990 Hauser, J. R.
Wernerfelt, B.
11.
The competitive implications of relevant-set/response analysis.
Journal of Marketing Research
1989 : NOV, VOL. 54:4, p. 391-405
 1989 Hauser, J. R.
Wernerfelt, B.
12.
On credible delegation by oligopolists: A discussion of distribution channel management.
Management Science
1989 : FEB, VOL. 35:2, p. 226-239
 1989 Coughlan, A. T.
Wernerfelt, B.
13.
From critical resources to corporate strategy.
Journal of General Management
1989 : SPRING, VOL. 14:3, p. 4-12
 1989 Wernerfelt, B.
14.
Strategy content and the research process : a critique and commentary - Research notes and communications.
Strategic Management Journal
1989 : MAR-APR, VOL. 10:2, p. 189-197
 1989 Montgomery, C. A.
Wernerfelt, B.
Balakrishnan, S.
15.
Tobin`s q and the importance of focus in firm performance.
American Economic Review
1988 : MAR, VOL. 78:1, p. 246-250
 1988 Wernerfelt, B.
Montgomery, C. A.
16.
Defensive marketing strategy by customer complaint management.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 337-346
 1987 Fornell, C.
Wernerfelt, B.
17.
Competitive strategy under uncertainty.
Strategic Management Journal
1987 : MAR-APR, VOL. 8:2, p. 187-194
 1987 Wernerfelt, B.
Karnani, A.
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