search query: @author Zeithaml, C. P. / total: 9
references: 8-9 / 9
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8.
Environmental management : revising the marketing perspective.
Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 46-53
 1984 Zeithaml, C. P.
Zeithaml, V. A.
9.
Stage of the product life cycle, business strategy, and business performance.
Academy of Management Journal
1984 : MAR, VOL. 27:1, p. 5-24
 1984 Anderson, C. R.
Zeithaml, C. P.
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