search query: @author Zeithaml, V. A. / total: 20
references: 8-17 / 20
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8.
Five imperatives for improving service quality
Sloan Management Review
1990 : SUMMER, VOL. 31:4, p. 29-38
 1990 Berry, L. L.
Zeithaml, V. A.
Parasuraman, A.
9.
SERVQUAL : une echelle multi-items de mesure des perceptions de la qualite de service par les consommateurs.
Recherche et Applications en Marketing
1990 : VOL. 5:1, p. 19-42
 1990 Parasuraman, A.
Zeithaml, V. A.
Berry, L. L.
10.
Consumer perceptions of price, quality and value : a means-end model and synthesis of evidence.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 2-22
 1988 Zeithaml, V. A.
11.
The contingency approach : its foundations and relevance to theory building and research in marketing.
European Journal of Marketing
1988 : VOL. 22:7, p. 37-64
 1988 Zeithaml, V. A.
Varadarajan, P. R.
Zeithaml, C. P.
12.
The service-quality puzzle.
Business Horizons
1988 : SEP-OCT, VOL. 31:5, p. 35-43
 1988 Berry, L. L.
Parasuraman, A.
Zeithaml, V. A.
13.
Communication and control processes in the delivery of service quality.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 35-48
 1988 Zeithaml, V. A.
Berry, L. L.
Parasuraman, A.
14.
A conceptual model of service quality and its implications for future research.
Journal of Marketing
1985 : FALL, VOL. 49:4, p. 41-50
 1985 Parasuraman, A.
Zeithaml, V. A.
Berry, L. L.
15.
The new demographics and market fragmentation.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 64-75
 1985 Zeithaml, V. A.
16.
Problems and strategies in services marketing.
Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 33-46
 1985 Zeithaml, V. A.
Parasuraman, A.
Berry, L. L.
17.
Quality counts in services, too.
Business Horizons
1985 : MAY/JUN, VOL. 28:3, p. 44-52
 1985 Berry, L. L.
Zeithaml, V. A.
Parasuraman, A.
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