search query: @freeterm magazines / total: 9
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8.
The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 25-40
 2002 Moorman, M.
Neijens, P. C.
Smit, E. G.
9.
The development, change, and transformation of rhetorical style in magazine advertisements 1954-1999
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 1-13
 2002 Phillips, B. J.
McQuarrie, E. F.
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