search query: @indexterm EVENT MARKETING / total: 21
references: 8-17 / 21
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8.
The potential impact of mega sport media on the travel decision-making process and destination choice - The case of Portugal and Euro 2004
Journal of Travel & Tourism Marketing
2008 : VOL. 24:2-3, p. 127-137
 2008 Sealy, W.
Wickens, E.
9.
Cause for event: not-for-profit marketing through participant sports events
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 945-958
 2008 Taylor, R.
Shanka, T.
10.
Does flow influence the brand image in event marketing?
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 138-147
 2008 Drengner, J.
Gaus, H.
Jahn, S.
11.
Application of a model for the effectiveness of event marketing
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 283-301
 2007 Martensen, A. (et al.)
12.
Evaluation of the cognitive image of a country/destination by the media during the coverage of mega-events: the case of UEFA EURO 2004 in Portugal
International Journal of Tourism Research
2007 : VOL. 9:4, p. 285-296
 2007 Custódio, M.J.F.
Gouveia, P.M.D.C.B.
13.
Engaging the consumer through event marketing: linking attendees with the sponsor, community, and brand
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 420-433
 2006 Close, A.G. (et al.)
14.
Hosting mega events: modeling locals' support
Annals of Tourism Research
2006 : JUL, VOL 33:3, p. 603-623
 2006 Gursoy, D.
Kendall, K. W.
15.
An IMC approach to event marketing: the effects of sponsorship and experience on customer attitudes
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 373-381
 2005 Sneath, J. Z.
Finney, R. Z.
Close, A. G.
16.
Die Eignung des Flow-Ansatzes zur Wirkungsanalyse von Marketing-Events
Marketing: Zeitschrift für Forschung und Praxis
2003 : VOL. 25:1, p. 25-34
 2003 Drengner, J.
Zanger, C.
17.
Design-Purismus für die Präsentation von Produkten: Design auf Messen und Ausstellungen.
Absatzwirtschaft
1999 : JAN, p. 101-108, 110
 1999 Hessler, A.
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