search query: @indexterm Industrial marketing / total: 439
references: 8-17 / 439
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8.
Need-based segmentation and customized communication strategies in a complex-commodity industry
Industrial Marketing Management
2003 : MAY, VOL 32:4, p. 281-290
 2003 Albert, T.C.
9.
What industrial marketers need to know about ISO 9000 certification: a review, update, and integration with marketing
Industrial Marketing Management
2002 : NOV, VOL. 31:8, p. 695-703
 2002 Stevenson, T. H.
Barnes, F. C.
10.
Going the extra mile: Antecedents of salespeople's discretionary effort
Industrial Marketing Management
2002 : OCT, VOL 31:7, p. 589-598
 2002 Dubinsky, A. J.
Skinner, S. J.
11.
The evolution of generic brands in industrial markets: the challenges to owners of brand equity
Industrial Marketing Management
2002 : AUG, VOL. 31:5, p. 385-392
 2002 Low, J.
Blois, K.
12.
Reverse auctions in industrial marketing and buying
Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 47-52
 2002 Smeltzer, L.R.
Carr, A.
13.
ERP and the reengineering of industrial marketing processes: a prescriptive overview for the new-age marketing manager
Industrial Marketing Management
2002 : JUL, VOL. 31:4, p. 357-365
 2002 Gardiner, S. C.
Hanna, J. B.
LaTour, M. S.
14.
The role of Internet auctions in the expansion of B2B markets
Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 103-110
 2002 Sashi, C. M.
O'Leary, B.
15.
Trends in Internet-based business-to-business marketing
Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 77-84
 2002 Sharma, A.
16.
Recontextualising sales resistance: a response to Hunt and Bashaw
Industrial Marketing Management
2001 : NOV, VOL. 30:8, p. 637-643
 2001 Clark, C.
Pinch, T.
17.
Creating value that cannot be copied
Industrial Marketing Management
2001 : NOV, VOL. 30:8, p. 627-636
 2001 Haar, J.W van der
Kemp, R.G.M.
Omta, O.(S.W.F.)
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