search query: @indexterm Marketing mix / total: 205
references: 8-17 / 205
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title | year | author | ||
8. |
Journal of Marketing Management
2006 : APR, 22:3-4, p. 407 - 438 |
2006 | Möller, K. |
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9. |
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 407 438 |
2006 | Constantinides, E. |
|
10. |
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 73-92 |
2005 | Russell, C.A. Belch, M. |
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11. |
Journal of Strategic Marketing
2005 : MAR, VOL. 13:1, p. 43-59 |
2005 | Sousa, C.M.P. Bradley, F. |
|
12. |
Journal of Internet commerce
2004 : VOL. 3:2, p. 21-32 |
2004 | Cox, J. |
|
13. |
International Journal of Technology Management
2004 : VOL. 28:1, p. 8-30 |
2004 | Uslay, C. Malhotra, N.K. Citrin, A.V. |
|
14. |
International Journal of Research in Marketing
2004 : VOL. 21:4, p.359-375 |
2004 | Farley, J.U. Hayes, A.F. Kopalle, P.K. |
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15. |
Journal of international marketing and marketing research
2004 : OCT, VOL. 29:3, p. 139-152 |
2004 | Al-Buraey, M.A. |
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16. |
Journal of Travel & Tourism Marketing
2004 : VOL. 16:4, p. 7-20 |
2004 | Dacko, S. G. |
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17. |
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 45-65 |
2004 | Koiso-Kanttila, N. |
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