search query: @indexterm BRAND CHOICE / total: 192
references: 81-90 / 192
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title | year | author | ||
81. |
Markenartikel
1994 : JAN, VOL. 56:1, p. 22-25 |
1994 | Michael, B.M. |
|
82. |
Markt
1994 : VOL. 33:2, p. 80-87 |
1994 | Decker, R. Gaul, W. Röhle, M. |
|
83. |
Harvard-Deusto Business Review
1994 : 61, p. 62-76 |
1994 | Aaker, D. A. Alvarez del Blanco, R. M. |
|
84. |
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 22-34 |
1994 | Rajendran, K. Tellis, G. |
|
85. |
Revue Francaise du Marketing
1993 : APR-SEP, 142-143, p.129-142 |
1993 | Guillaume, L. |
|
86. |
Absatzwirtschaft
1993 : MAY, p. 50-61 |
1993 | Löhmer, M. |
|
87. |
Marketing Letters
1993 : APR, VOL. 4:2, p. 99-112 |
1993 | Fader, P. |
|
88. |
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 343-357 |
1992 | Kardes, F.R. Kalyanaram, G. |
|
89. |
Journal of Consumer Research
1992 : JUNE, VOL.19, p.71-82 |
1992 | Burke, R. Harlam, B. Kahn, B. |
|
90. |
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 387-400 |
1992 | Krishnamurthi, L. Mazumdar, T. Raj, S.P. |
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