search query: @journal_id 794 / total: 218
references: 82-91 / 218
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82.
A comparison of conjoint methods when there are many attributes
Marketing Letters
1999 : MAY, VOL. 10:2, p. 125-138
 1999 Pullman, M.
83.
The effect of implicit versus explicit comparisons on temporal pricing claims
Marketing Letters
1999 : MAY, VOL. 10:2, p. 113-124
 1999 Gourville, J.
84.
Estimating the impact of displays and other merchandising support on retail brand sales: partial pooling with examples
Marketing Letters
1999 : FEB, VOL. 10:1, p. 87-100
 1999 Bemmaor, A.
85.
Product ownership as a moderator of self-congruity effects
Marketing Letters
1999 : FEB, VOL. 10:1, p. 75-85
 1999 Barone, M.
86.
Corporate advertising pass-through onto the brand: some experimental evidence
Marketing Letters
1999 : FEB, VOL. 10:1, p. 63-73
 1999 Sheinin, D.
Biehal, G.
87.
A note on the relationship between firm diversification and corporate advertising expenditures
Marketing Letters
1999 : FEB, VOL. 10:1, p. 35-49
 1999 Raju, J.
Dhar, S.
88.
Store-, market-, and consumer-characteristics: the drivers of store performance
Marketing Letters
1999 : FEB, VOL. 10:1, p. 5-22
 1999 Reinartz, W.
Kumar, V.
89.
Market share overestimation and the noncomplementarity effect
Marketing Letters
1998 : AUG, VOL. 9:3, p. 313-320
 1998 Houghton, D.
Kardes, F.
90.
Rational strategic reasoning: an unnatural act?
Marketing Letters
1998 : AUG, VOL. 9:3, p. 285-299
 1998 Urbany, J.
Montgomery, D.
91.
The many faces of competition
Marketing Letters
1998 : AUG, VOL. 9:3, p. 269-284
 1998 Putsis, W.
Dhar, R.
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