search query: @indexterm BRANDS / total: 1643
references: 84-93 / 1643
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84.
Slogans: US and EU legal protection for slogans that identify and promote the brand
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 473-500
 2010 Petty, R.D.
Leong, S.H.S.
Lwin, M.O.
85.
Joe Camel: Post-mortem of a brand spokesperson
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 401-430
 2010 Weinberger, M.G.
Spotts, H.E.
Markos, E.
86.
Destination brand identity development and value system
Tourism review = Revue de tourism = Zeitschrift für Tourismus
2010 : VOL. 65:2, p. 52-60
 2010 Saraniemi, S.
87.
Dimensions of fit between a brand and a social cause and their influence on attitudes
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 151-160
 2010 Zdravkovic, S.
Magnusson, P.
Stanley, S. M.
88.
Innovation diffusion and new product growth models: A critical review and research directions
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 91-106
 2010 Peres, R.
Muller, E.
Mahajan, V.
89.
"Living the brand": brand orientation in the business-to-business sector
European Journal of Marketing
2010 : VOL. 44:5, p. 653-671
 2010 Baumgarth, C.
90.
Shaping the body and technology. Discursive implications for the strategic communication of technological brands
European Journal of Marketing
2010 : VOL. 44:5, p. 635-652
 2010 Buchanan-Oliver, M.
Cruz, A.
Schroeder, J. E.
91.
Mobile phone choice: technology versus marketing. The brand effect in the Italian market
European Journal of Marketing
2010 : VOL. 44:5, p. 610-634
 2010 Petruzzellis, L.
92.
Business to business branding: external and internal satisfiers and the role of training quality
European Journal of Marketing
2010 : VOL. 44:5, p. 567-590
 2010 Roper, S.
Davies, G.
93.
Branding of post-purchase ancillary products and services. An application in the mobile communications industry
European Journal of Marketing
2010 : VOL. 44:5, p. 547-566
 2010 Baker, W. E.
Sciglimpaglia, D.
Saghafi, M.
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