search query: @journal_id 1668 / total: 273
references: 89-98 / 273
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89.
Consumer responses towards non-prescription and prescription drug advertising in the US and Germany
International Journal of Advertising
2008 : VOL. 27:1 p. 99-131
 2008 Diehl, S.
Mueller, B.
Terlutter, R.
90.
When does a candidate's inconsistency matter to the voter? An experimental investigation
International Journal of Advertising
2008 : VOL. 27:1 p. 37-65
 2008 Karande, K.
Case, F.M.
Tarek, M.
91.
Advertising effectivenes from a consumer perspective
International Journal of Advertising
2007 : VOL. 27:2 p. 279-297
 2007 Aitken, R.
Gray, B.
Lawson, R.
92.
Exploring the relationship between celebrity endorser effects and advertising effectiveness
International Journal of Advertising
2007 : VOL. 27:2 p. 209-234
 2007 Amos, C.
Holmes, G.
Strutton, D.
93.
Directions in marketing communications research An analysis of the International Journal of Advertising
International Journal of Advertising
2007 : VOL. 26:4, p.543-554
 2007 West, D.
94.
Internet advertising effectiveness The effect of design on click-through rates for banner ads
International Journal of Advertising
2007 : VOL. 26:4, p.527-541
 2007 Robinson, H.
Wysocka, A.
Hand, C.
95.
The influence of message format on the effectiveness of print advertisements for tourism destinations
International Journal of Advertising
2007 : VOL. 26:4, p.505-525
 2007 Decrop, A.
96.
More than meets the eye Investigating the hidden impact of brand placements in television magazines
International Journal of Advertising
2007 : VOL. 26:4, p.477-503
 2007 Matthes, J.
Schemer, C.
Werner, W.
97.
The Web Motivation Inventory Replication, extension and application to internet advertising
International Journal of Advertising
2007 : VOL. 26:4, p.447-476
 2007 Rodgers, S. (et al.)
98.
The academician-practioner gap in advertising
International Journal of Advertising
2007 : VOL. 26:4, p.425-445
 2007 Nyilasy, G.
Reid, L.N.
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