search query: @author Aaker, D. A. / total: 27
references: 9-18 / 27
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9.
Are all the effects of ad-induced feelings mediated by Aad?
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 368-373
 1988 Stayman, D. M.
Aaker, D. A.
10.
Le role strategique de la qualite du produit.
Recherche et Applications en Marketing
1988 : VOL. 3:2, p. 29-54
 1988 Jacobson, R. J.
Aaker, D. A.
11.
The strategic role of product quality.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 31-44
 1987 Jacobson, R.
Aaker, D. A.
12.
The role of risk in explaining differences in profitability.
Academy of Management Journal
1987 : JUN, VOL. 30:2, p. 277-296
 1987 Aaker, D. A.
Jacobson, R.
13.
The perils of high-growth markets.
Strategic Management Journal
1986 : SEP-OCT, VOL. 7:5, p. 409-421
 1986 Aaker, D. A.
Day, G. S.
14.
Warmth in advertising : Measurement, impact, and sequence effects.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 365-381
 1986 Aaker, D. A.
Stayman, D. M.
Hagerty, M. R.
15.
Is market share all that it's cracked up to be?
Journal of Marketing
1985 : FALL, VOL. 49:4, p. 11-22
 1985 Jacobson, R.
Aaker, D. A.
16.
Causes of irritation in advertising.
Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 47-57
 1985 Aaker, D. A.
Bruzzone, D. E.
17.
The need for strategic flexibility.
Journal of Business Strategy
1984 : FALL, VOL. 5:2, p. 74-82
 1984 Aaker, D. A.
Mascarenhas, B.
18.
How to select a business strategy.
California Management Review
1984 : SPRING, VOL. 26:3, p. 167-175
 1984 Aaker, D. A.
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