search query: @author Donthu, N. / total: 11
references: 9-11 / 11
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9.
The infomercial shopper
Journal of Advertising Research
1996 : MAR-APR, VOL. 36:2, p. 69-76
 1996 Donthu, N.
Gilliand, D.
10.
Improving the effectiveness of outdoor advertising: lessons from a study of 282 campaigns
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 46-55
 1994 Bhargava, M.
Donthu, N.
Caron, R.
11.
The intensity of ethnic affiliation : A study of the sociology of hispanic consumption.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 214-220
 1986 Desphande, R.
Hoyer, W. D.
Donthu, N.
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