search query: @author Lal, R. / total: 14
references: 9-14 / 14
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9.
Salesforce compensation plans: an individual-level analysis
Marketing Letters
1994 : APR, VOL. 5:2, p. 117-130
 1994 Lal, R.
10.
Compensation plans for single- and multi-product salesforces: an application of the Holmstrom-Milgrom model
Management Science
1993 : JUL, VOL. 39:7, p. 777-793
 1993 Srinivasan, V.
Lal, R.
11.
Manufacturer Trade Deals and Retail Price Promotions
Journal of Marketing Research
1990 : NOV, VOL. 27, p.428-444
 1990 Lal, R.
12.
The effects of brand loyalty on competitive price promotional strategies.
Management Science
1990 : MAR, VOL. 36:3, p. 276-304
 1990 Raju, J. S.
Srinivasan, V.
Lal, R.
13.
Reduced system algorithms for Markov chains.
Management Science
1988 : OCT, VOL. 34:10, p. 1202-1220
 1988 Lal, R.
Bhat, U. N.
14.
An approach for developing an optimal discount pricing policy.
Management Science
1984 : DEC, VOL. 30:12, p. 1389-1404
 1984 Lal, R.
Staelin, R.
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