search query: @author Mitchell, V. / total: 11
references: 9-11 / 11
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9.
Using astrology in market segmentation
Management Decision
1995 : VOL. 33:1, p. 48-57
 1995 Mitchell, V.
10.
Using industrial key informants: some guidelines
Journal of the Market Research Society
1994 : APR, VOL. 36:2, p. 139-144
 1994 Mitchell, V.
11.
A preliminary investigation into pre- and post-purchase risk perception and reduction
European Journal of Marketing
1994 : VOL. 28:1, p. 56-71
 1994 Mitchell, V.
Boustani, P.
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