search query: @author Monroe, K. B. / total: 10
references: 9-10 / 10
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title | year | author | ||
9. |
Journal of Marketing
1979 : SUMMER, VOL. 43:3, p. 49-59 |
1979 | Monroe, K. B. Zoltners, A. A. |
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10. |
Journal of Marketing Research
1978 : 3 AUG VOL.15 p.413-428 |
1978 | Monroe, K. B. Della Bitta, A. J. |
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