search query: @author Parker, P. / total: 12
references: 9-12 / 12
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9.
Marketing universals: consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Journal of Marketing
1994 : APR, VOL. 58:2, p. 81-95
 1994 Dawar, N.
Parker, P.
10.
Specifying competitive effects in diffusion models: an empirical analysis
International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 17-39
 1994 Parker, P.
Gatignon, H.
11.
Japanisation : a lack of chemical reaction.
Industrial Relations Journal
1988 : WINTER, VOL. 19:4, p. 272-285
 1988 Marchington, M.
Parker, P.
12.
How I see the personnel function.
Personnel Management
1983 : JAN, VOL. 15:1, p. 16-19
 1983 Parker, P.
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