search query: @author Pieters, R. / total: 10
references: 9-10 / 10
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9.
A means-end chain approach to consumer goal structures
International Journal of Research in Marketing
1995 : OCT, VOL. 12:3, p. 227-244
 1995 Pieters, R.
Baumgartner, H.
Allen, D.
10.
A control view on the behaviour of consumers: turning the triangle
European Journal of Marketing
1993 : VOL. 27:8, p. 17-27
 1993 Pieters, R.
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