search query: @author Ronkainen, I. A. / total: 10
references: 9-10 / 10
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9.
Travel advertising : newspapers versus magazines.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 39-43
 1982 Woodside, A. G.
Ronkainen, I. A.
10.
Cross-cultural analysis of market profiles of domestic and foreign travellers.
European Journal of Marketing
1978 : VOL. 12:8, p. 579-587
 1978 Ronkainen, I. A.
Woodside, A. G.
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