search query: @author Rust, R. T. / total: 16
references: 9-16 / 16
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title | year | author | ||
9. |
Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 23-29 |
1989 | Kumar, V. Rust, R. T. |
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10. |
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 10-24 |
1988 | Rust, R. T. |
|
11. |
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 9-12 |
1987 | Krugman, D. M. Rust, R. T. |
|
12. |
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 68-74 |
1984 | Huff, D. L. Rust, R. T. |
|
13. |
Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99 |
1984 | Rust, R. T. Leone, R. P. |
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14. |
Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 372-374 |
1982 | Rust, R. T. Bornmann, E. O. |
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15. |
Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 442-448 |
1981 | Rust, R. T. Klompmaker, J. E. |
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16. |
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 333-340 |
1979 | Headen, R. S. Klompmaker, J. E. Rust, R. T. |
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