search query: @author Yawitz, J. B. / total: 11
references: 9-11 / 11
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9.
Risk premia on municipal bonds.
Journal of Financial and Quantitative Analysis
1978 : 3 SEP VOL.13 p.475-485
 1978 Yawitz, J. B.
10.
The technology of risk and return.
American Economic Review
1978 : 3 JUN VOL.68 p.241-251
 1978 Greenberg, E.
Marshall, W. J.
Yawitz, J. B.
11.
Advertising and value maximization: an integrative approach.
Decision Sciences
1978 : 2 APR VOL.9 p.196-205
 1978 Yawitz, J. B.
Connelly, F. J.
Marshall, W. J.
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