search query: @indexterm Business-to-business / total: 118
references: 9-18 / 118
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title | year | author | ||
9. |
Journal of General Management
2010 : SUMMER, VOL. 35:4, p. 65-76 |
2010 | Gupta, S. Melewar, T.C. Bourlakis, M. |
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10. |
International Journal of Research in Marketing
2010 : MAR, VOL. 27:1, p. 33-43 |
2010 | Harmancioglu, N. Grinstein, A. Goldman, A. |
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11. |
European Journal of Marketing
2010 : VOL. 44:5, p. 653-671 |
2010 | Baumgarth, C. |
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12. |
European Journal of Marketing
2010 : VOL. 44:5, p. 567-590 |
2010 | Roper, S. Davies, G. |
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13. |
European Management Journal
2009 : DEC, VOL. 27:6, p. 442-455 |
2009 | Lay, G. Schroeter, M. Biege, S. |
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14. |
International Journal of Research in Marketing
2009 : MAR, VOL. 26:1, p. 52-59 |
2009 | Hill, R.P. Watkins, A. |
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15. |
International Journal of Research in Marketing
2009 : MAR, VOL. 26:1, p. 41-51 |
2009 | Wuyts, S. Verhoef, P.C. Prins, R. |
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16. |
Strategic Management Journal
2009 : MAY, VOL. 30:5 p. 557-574 |
2009 | Meyer, K. E. Wright, M. Pruthi, S. |
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17. |
Strategic Management Journal
2009 : MAR, VOL. 30:3, p. 323-347 |
2009 | Pierce, L. |
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18. |
Journal of Strategic Marketing
2009 : JUN-AUG, VOL. 17:3-4, p. 291-306 |
2009 | Meunier-FitzHugh, K. Le Lane, N. |
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